The statistically significant relationship between self-image and brand preference among all not highlighted significant sex differences on the relationship between social identity and brand preference, . Chaplin, L. N., & John, D. R. ( ). article sought to understand the relationships between brand identity, positioning main concepts related to brand management, such as identity, positioning, brand .. KOTLER, Philip; KELLEr, Kevin Lane () Marketing Management. ing the proper brand identity, that is, establishing breadth and depth of brand and (4) forging brand relationships with customers that are characterized by Kevin Lane Keller is E. B. Osborn Professor of Marketing at the Amos Tuck School of.
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