Trust and commitment in relationship marketing

trust and commitment in relationship marketing

RELATIONSHIP MARKETING: CUSTOMER COMMITMENT AND TRUST AS A STRATEGY FOR CORPORATE BANKING SECTOR IN SRI LANKA Nalin. successful marketing relationships involve cooper- ative partners, not power- conscious adversaries, and thai commitment and trust are the key drivers. PDF | Relationship marketing-establishing, developing, and maintaining successful relational exchanges-constitutes a major shift in marketing theory and .

trust and commitment in relationship marketing

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trust and commitment in relationship marketing