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Thank you and regards, Doug. Answers that all plug their products. While a spokesperson for Reddit told the media the number of questions from new users was not uncommon, the affair still earned Nissan more negative than positive press.
The issue of inauthenticity While the benefit of doubt needs to be given to Nissan and its team, experts critiqued the execution of it. This is a community built on authenticity, not PR sound bites or setups.
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The promotion ended with a massive Amazon box showing up in a Wisconsin town, showing Amazon had actually delivered a Nissan. Nissan, along with a camera crew, had driven the box around the area, and a picture of the delivery was posted on the site and went on to be one of the top posts.
Leaders who have also gone on Reddit fairly successfully were Barack Obama in and Bill Gates in See his AMA here.
Identify your objectives for using the platform: Is it to promote a new product, service, methodology or a personality from the company itself? What are your expected outcomes from engaging the Reddit community?
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Are you simply looking to drive awareness or change perceptions about the organisation or the individual leading the conversation from the brand side? How can the community really add value? This is very rare in cycling and sport in general. In the view of its partnership with the Luxembourg cycling team Leopard Trek, then Radioshack Nissan Trek, Enovos wishes to express its satisfaction with the events of It is notable that was, with the sponsorship of the Leopard-Trek team, very satisfying in terms of visbility, brand image and corporate communications for Enovos Group.
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In addition the results met expectations. Unfortunately the season has not brought the expected results. Looking at the sporting side this is part of the risk of sports sponsorship.
However, the image given by the Radioshack Nissan Trek team this year is in no way aligned with the image that Enovos wants to communicate. There have been too many negative aspects since the start of the year. From now on the sponsorship will end on 1 August Enovos strongly deplores the happenings in the last months.
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All the same, as a socially responsible business, Enovos does not want to continue this partnership, given the values representing the brand image of Enovos are not compatible with the scandals linked to Radioshack Nissan Trek. Testing, testing What next?