Ken Burnett – Relationship Fundraising
Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to. Internationally acclaimed fundraising consultant Ken Burnett hascompletely revised and updated his classic book RelationshipFundraising to offer fundraising. Buy Relationship Fundraising by Ken Burnett, International Fund Raising Group from Waterstones today! Click and Collect from your local Waterstones or get.
Highly readable, this book is a solid mix of sound theory and pragmatic application.
Many of us in the fundraising field speak about 'building relationships with donors, ' but Ken has systematically developed the techniques to bring this ideal down to earth. This classic book lays them out for all to see. Relationship Fundraising is one of a handful of truly indispensable books that belong on every fundraiser's bookshelf.
Engaging, inspiring, and thought provoking, Relationship Fundraising is based on the unique twenty-five year experience of one of the world's most respected fundraisers.
Preface to the Second Edition. Much More Than Raising Money.
Relationship Fundraising : A Donor-Based Approach to the Business of Raising Money
Proud to Be a Fundraiser. The Essence of Good Fundraising. The Vital Ingredients for Success.
- Follow the Author
- The State of Relationship Fundraising – A Conversation
- Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money
Learning from Recent Research. Avoiding Common Errors and Pitfalls.
The Cradle of Relationship Fundraising – Agitator | DonorVoice
Building Better Friendships Through Marketing. Making and Keeping Friends. Keeping in Touch with Your Donors. Creative Approaches to Relationship Building. Short-term gain, however, can be long-term suicide.
Each level of the donor pyramid is covered. The pyramid itself becomes a trapezoid then a wedge, to usefully demonstrate elements of donor financial value. A chapter is devoted to bequest marketing which highlights its vast untapped potential and includes detailed advice about existing and new approaches, creativity, and even plagiarism.
It is rare to see such a list included in a book. Relationship Fundraising, however, includes a chapter about avoiding common errors and pitfalls. This has led in many cases to rapidly increasing costs of fundraising, lower response rates, and heightened donor attrition.
However, providing the cause actually needs the money, it is still possible to grow income rapidly, at a reasonable cost, retaining donor loyalty along the way. A few excellent fundraisers continually demonstrate this. It is my experience that these few excellent fundraisers are in every case following the principles set out so clearly in Relationship Fundraising.
Inspiring, enlightening, and thought provoking, Relationship Fundraising is packed with useful information for fundraisers at every level.
It is one of the few serious full length textbooks interesting enough to be read at one stretch. It is also structured in such a way that it can be consulted for specific guidance on a particular subject, or at random for general good advice.